Nowadays, integrating interactivity in outdoor advertising puts a whole new dimension of engagement for brands willing to put in the extra efforts. Looking at a billboard advertisement is one thing, but being able to engage with it is another. 

Here’s an example of an interactive billboard from Reebok for their ZPump 2.0 shoes. In 2016, they installed an interactive billboard with a speed camera with the ZPump shoes on display. Passersby were then encouraged to go past the speed camera and try to hit as fast as 10.5 miles per hour. All those who hit the goal were then rewarded with new Reebok ZPump 2.0 kicks.