You might be spending a lot of money, time, and effort in creating these show-stopping marketing collaterals, but you might forget that your outdoor sign is equally important too. As a rule of thumb, it has to stand out from a busy street. A design that blends might not be ideal as people will just pass by it, and that’s already an opportunity loss for your business. If possible, use bright colors, and add the right details to your outdoor sign. 

For example, if you are offering car repair services, think of a design that will show people exactly what your company is. Don’t forget to add important details such as your contact number too. 

Above is a good sample. Instead of using plain and otherwise boring signage, you can maximize your store’s window to highlight your services. Add other information such as your address, email, and contact number so people can call you up in case of emergencies.