These products are designed to lure in impulsive buyers. You can see the products at cashier counters. It may often look like an efficient and harmless last-minute purchase. This is one of the simplest ways to advertise a product with the least minimum amount of marketing efforts. It’s a more subtle way to market a product. 

But apart from placing your products strategically, we encourage that you add signages as well. This could improve the product visibility and will urge buyers to take your products. Remember to be consistent with your branding. Use your logo and you can even add an ‘arrow’ pointing to your specific products. It’s all about directing your potential customers.